![]() CRAFT toys and activities then watch your villagers use them in hilariously different ways.Keep your villagers fed by FARMING, FISHING and GATHERING food.Pass SKILLS to future generations of villagers and add more.Impress your friends and DECORATE a beautiful village.Form a new tribe and JOURNEY to exciting new lands.There are hundreds of unique villagers for you to collect, each offering bonus skills and attributes. Add Collectable villagers to your Villager.Raise FAMILIES and track relationships using the family tree.Find LOVE and set up dates with your friends’ villagers.Find food, craft tools, toys and buildings to create a thriving, happy village then expand to exciting new lands!ĪND THERE’S MORE! - Enjoy specially crafted one-off stories regularly added to the game that bring continued fresh twists and turns to the lives of your villagers. Guide your villagers through life from babies to adulthood helping them fall in love, date, get married and grow old with families of their own. The message is clear: And your game could be next.Play the smash hit game played by over 15 million people! “This is us treating Village Life like one of our own games,” Dyer said about the game’s promotion. At GDC this week, it’s likely hoping to convince more developers to come on board. It’s already helped launch 27 web and mobile games. Zynga is working with 40 development partners in its third-party program. You’ll even see stuff about Village Life in Zynga Poker.” “Which it is even still on the menu at the top. “It’s front and center of everything short of FarmVille 2,” said Dyer. The publisher also pushes it out on ’s front page. Other cross-pollination opportunities include Zynga popping Village Life into a prime spot across the top of all of its major games. ![]() “Because of the reach those games have, it’s just a huge amount of players that are going to be going to Village Life. “If you go to CastleVille, CityVille, ChefVille, or CoasterVille, you will be able to get an incentivized reward for Village Life,” Zynga vice president of partner publishing Rob Dyer told GamesBeat. Third-party games treated just like one of Zynga’s own It’s the first third-party game from the company to receive the same kind of treatment as first-party Zynga titles. Zynga decided that Village Life is good enough to warrant a major promotional campaign. “Zynga was very candid about the level of support it would give a product based on how good it will become,” said Gouge. ![]() This helped Playdemic ensure Village Life is as good as it can be, which is important since Zynga is reserving its major third-party marketing campaigns for only the highest quality releases. “Development of the product has been hand-in-hand with Zynga’s third-party team,” said Gouge. “We had a weekly call - if not more than once a week.” Zynga had faith in Playdemic’s capability to push out a high-quality game, but the publisher worked closely with the development team to bring out the best in the title. Those 1 million DAUs is evidence of that, but it’s also evidence that Zynga has a skill important to third-party publishers: It knows how to pick winners. Frankly, we’d never have the cash reserve to put the marketing muscle behind it that Zynga is able to do.” “We’re a reasonable-sized studio, but that’s still a very beefy expense. “The market has moved to the point where you have to get behind your games with serious marketing spend,” said Gouge. Village Life just reached 1 million daily active users, and Playdemic chief executive officer Paul Gouge credits Zynga’s marketing savvy for the bulk of that success. Now that Zynga Partners is a year old, it’s pointing out its recent success with Playdemic’s family simulator, Village Life.
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